Welcome to Launchpad for Entrepreneurs 

Ready to turn your idea into a real business? This phase of Launchpad walks you through the building blocks of launching a startup.  

What you’ll learn: Skills to stand out in any industry

  • How to sell your product or service

  • How to raise money and talk to investors

  • How to think like a CEO

It’s perfect for packed schedules 

Self-paced, accessible anywhere, no prior experience needed, only 2.5 hours.

How to get started

Your journey is about to begin – get started on Launchpad now for free. 

Phase 2 Module (Coming soon)

By signing up, I confirm:

New to entrepreneurship?

If you’re just getting started and want to explore the basics first, check out our introductory phase of Launchpad.


Course curriculum

  • 1

    Chapter 1: Starting Up

    • Welcome to Launchpad

    • Pre-Course Survey

  • 2

    Chapter 2: People Management

    • Professionalism: How to act like a CEO

    • Quiz: Professionalism: How to act like a CEO

    • Resources
  • 3

    Chapter 3: Sales 101

    • Sales funnel

    • Quiz: Sales Funnel

    • Lead Generation

    • Quiz: Lead Generation

    • Email Automation for Sales

    • Quiz: Email Automation for Sales

    • Resources
  • 4

    Chapter 4: Marketing

    • Marketing Mix

    • Quiz: Marketing Mix

    • Marketing Analytics & Tracking Performance

    • Quiz: Marketing Analytics & Tracking Performance

    • Pricing Strategies

    • Quiz: Pricing Strategies

    • Resources
  • 5

    Chapter 5: Goals & Metrics

    • Metrics

    • Quiz: Metrics

    • KPIs

    • Quiz: KPIs

    • Business Dashboards

    • Quiz: Business Dashboards

    • Resources
  • 6

    Chapter 6: Fundraising

    • Finding the Right Investor

    • Quiz: Finding the Right Investor

    • Fundraising: the Journey and Closing

    • Quiz: Fundraising: the Journey and Closing

    • Resources
  • 7

    Chapter 7: Congratulations & Wrap Up

    • Congratulations & Wrap Up

    • Post-Course Survey

So, what are you waiting for?

Your journey is about to begin – get started on Launchpad now for free.

Get started now

Partners

Together, Desjardins and the DMZ have created Launchpad to shorten the learning curve for entrepreneurs and eliminate barriers to accessing the resources and knowledge needed to build strong business foundations. 


“We need entrepreneurs to create new opportunities, to create jobs, to create a strong and resilient economy, and to serve the needs of our communities.” 

– Guy Cormier, President and CEO of Desjardins Group


About Desjardins Financial Group

Desjardins Financial Group is the largest cooperative financial group in North America and the sixth largest in the world, with assets of $487.9 billion as at March 31, 2025. It has been named one of the top employers in Canada by both Forbes magazine and Mediacorp. It has also been recognized as one of the World’s Best Banks in 2025 by Forbes. The organization has more than 56,100 skilled employees. To meet the diverse needs of its members and clients, Desjardins offers a full range of products and services to individuals and businesses through its extensive distribution network, its online platforms, and its subsidiaries across Canada. Ranked among the world’s strongest banks according to The Banker magazine, Desjardins has one of the highest capital ratios and one of the highest credit ratings in the industry.


About DMZ

DMZ is a global startup ecosystem that features a world-leading incubator, talent academy, partner network and strategic investment fund. Through its award-winning programming, DMZ equips tech founders with the tools needed to build, launch and scale high-impact startups. Over the past 15 years, DMZ has helped 2,400+ startups raise $2.94 billion in capital and create 25,000+ jobs. From its headquarters in Toronto, DMZ has also grown a strong international presence – with offices and partnerships across North America, Europe, Latin America, Asia, Africa, the Middle East and the Caribbean.